Comments on: Google Adwords “Management” Scam http://eoinoleary.com/2009/09/30/google-adwords-management-scam/ Local Business Internet Marketing Thu, 01 Jul 2010 03:24:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Eoin OLeary http://eoinoleary.com/2009/09/30/google-adwords-management-scam/comment-page-1/#comment-970 Eoin OLeary Mon, 05 Oct 2009 08:37:23 +0000 http://eoinoleary.com/?p=407#comment-970 Thanks for your comments In order for a person to be sure that they’ve hired a legitimate company to work on their behalf, there are two additional things to look out for. 1) Being able to match your Google Adwords "clicks" to the actual traffic recorded by Google Analytics (or other analytics software.) Are they the same? if not, why not? 2) Is the Focus on the Return on Investment (ROI), for your Adwords Spend, not traffic, click, or impressions? e.g for every $100 (or €100) spent, are you making at least a $50 profit? This will vary, depending on your market, and how you do it will need to be figured out, but either way, ROI should be the focus. If a company is telling you that you spent $1,000 and you can see that you only made $1,900, you know you are getting a reasonable ROI. But if a company is telling you that you spent $1,000 but you can see that you only made $900, you know something needs to be done. <em> Eoin</em> Thanks for your comments

In order for a person to be sure that they’ve hired a legitimate company to work on their behalf, there are two additional things to look out for.

1) Being able to match your Google Adwords “clicks” to the actual traffic recorded by Google Analytics (or other analytics software.)
Are they the same? if not, why not?

2) Is the Focus on the Return on Investment (ROI), for your Adwords Spend, not traffic, click, or impressions?
e.g for every $100 (or €100) spent, are you making at least a $50 profit?

This will vary, depending on your market, and how you do it will need to be figured out, but either way, ROI should be the focus.

If a company is telling you that you spent $1,000 and you can see that you only made $1,900, you know you are getting a reasonable ROI.

But if a company is telling you that you spent $1,000 but you can see that you only made $900, you know something needs to be done.

Eoin

]]> By: Santa Clara SEO http://eoinoleary.com/2009/09/30/google-adwords-management-scam/comment-page-1/#comment-957 Santa Clara SEO Sat, 03 Oct 2009 05:56:29 +0000 http://eoinoleary.com/?p=407#comment-957 This is true, without a doubt that a good PPC company should be actively managing the campaign, however....most small business owners don't know what it is they should be doing to make sure that they are getting proper care and attention. What else do you recommend in order for aperson to rest assured that they've hired a legitmate company to work on their behalf? This is true, without a doubt that a good PPC company should be actively managing the campaign, however….most small business owners don’t know what it is they should be doing to make sure that they are getting proper care and attention.

What else do you recommend in order for aperson to rest assured that they’ve hired a legitmate company to work on their behalf?

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