The Internet makes this easy and here the first step you need to take … find out if people are looking for what you have to offer.

I had to break the video into two parts to upload it to Youtube, so here is the second part.

The next video will be about doing Market Research to find out if people will pay for the information you have to offer.

I’ve already mentioned some of the first things you need to do to get started with your online business, but it’s now time to take a look at what is going to make the money?

What are people going to willingly … even happily, give you money for?

Take a look at this video to see some basic steps to finding out.

In my next post, I will show you how to see if people want this information.

Basically, it will show you how people found your web site, so that you can fix problems and also focus your marketing resources on advertising that delivers a better Return On Investment. You can also use it to improve your site to convert more visitors.

Adding Google Analytics to your web site is an essential step, as it gives you more of an advantage over your competition, as you will be able to see what’s working and not working, not just guess.

To use Google Analytics, you need to sign up for a free account with Google and then insert a simple piece of code on each web page or into your Blog.
After you install it, you will be able to analyse and monitor all the visitors to your website.

For a full list of the freely available Google Analytics features, go to: http://www.google.com/analytics/features.html

Instructions To Install & Configure Google Analytics:

A. INSTALL GOOGLE ANALYTICS

To install Google Analytics, sign up for a free account at http://analytics.google.com

You need to have a Google Account to do this, which is also free, just follow the directions on screen.

B. CONFIGURE GOOGLE ANALYTICS

i) Follow the steps provided by Google for creating a profile for your domain name.

ii) Take your time, as any mistakes may not be noticed until after you have done a lot of work, which may need to be re-done.

iii) Once these steps are completed, Google will provide you with some HTML code that copy to the bottom of every web page, immediately before the HTML </body>.

If you have a WordPress blog, download this PlugIn to make life easier.

Be sure to select “New Tracking Code (ga.js)”, it looks similar to this:

<script type=”text/javascript”>

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);

document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));

</ script>

<script type=”text/javascript”>

var pageTracker = _gat._getTracker(“UA-#######-#”);

pageTracker._trackPageview();

</ script>

C. To add this HTML code please follow these steps:

a) Scroll down to the bottom of each page, to where you see the body tag:  </body>

b) Right before the </body> tag, paste the lines of HTML code provided by Google.

c) Save the changes.

D. ACCESS YOUR WEBSTATS VIA GOOGLE ANALYTICS

To access your stats, log in to your Analytics account at http://analytics.google.com.

To learn more about using Google Analytics, take a look at this video.

http://www.youtube.com/watch?v=3KK7i084W2w

It was an interesting test, I had trouble getting the Audio to record during the screen capture and because I hadn’t the time, I didn’t try to hard to fix the problem, instead, I just narrated over the recorded presentation.

You’ll also notice that the quality isn’t great, and I think that this is due to the original setting, but it could be due to Camtasia 6 recording the Powerpoint presentation in full screen.
This is something I’ll have to test, because I don’t think they would have the option if it didn’t work.

Here is the video, there is no SEO and I have made it private, so it won’t mess up anything I upload in the future.

Video

Video is a must for 2009.

This will be my main communication tool in 2009, it’s far easy to show people what to do than try to write about it.
I have everything ready to start using video and I would have started today, but I’ve the Flu, so I’ve decided to wait until I sound human again.

Keyword Research

I spent a lot of time (and money) learning advanced Keyword Research skills in 2008, so they will be another big part of my Internet marketing plan.

I’ll be doing Keyword Research for Video, Blog posts, SEO, Adwords and some deep long tail Keyword Research.

Search Engine Optimization (SEO)

This year, SEO has dropped from my number 1 slot to number 3, mainly due to the fact that it’s now far easier to do, when the correct Keyword Research has been done.

My Blog

Yes, my Blog is going to be a major part of my Internet marketing plan

Social Networking

I’m a member of more that 50 social networks and this year I’ll start to get active in the social networks that I’ve identified are worth my time.

Pay Per Click Advertising

I’ll be doing more pay per click advertising this year, using Google Adwords™ and a few more that are reportedly getting good results.

It’s time to use the advance pay per click advertising skills I learned in 2008.

That’s it, nice and simple. Each of these main headings have many elements to them and I’ll gradually go into more detail about them in the next few months.
Keeping it simple has allowed me to plan my marketing to fit into my week very nicely.

I’ll be posting about what I’m doing as I progress, so make sure you are getting my updates.

Eoin